(case study — client project)
Citizen HVAC
Startup brand identity & business card design
MY ROLE
Evaluating the client’s AI-generated concept
Rebuilding the mark as vector artwork
Refining shape, type & composition
Business card design & print-ready files
SUMMARY
A newly launched HVAC company needed a professional visual identity to build credibility with customers. The client had an AI-generated logo concept — the work was to rebuild it as clean vector artwork, then extend it into a business card, the company’s first real marketing material.
“She was very helpful throughout the whole process, creating our vision and bringing it to life. She is very thorough with her work and pays attention to great detail. She made us feel involved every step of the way — I would recommend her to everyone I know for all of their design needs.”
— Citizen HVAC, client testimonial